The California Virtual Academies (CAVA)—a tuition-free online school serving over 17,000 students statewide—has entered into an agreement with the California Broadcasters Association (CBA) to prepare high school students for broadcast careers in the following new pathways:
- Design, Visual, and Media Arts: Multimedia Production—New for Spring 2021! This pathway prepares students for success in multimedia broadcasting, news production, and journalism. Students will learn and display development of skills, elements of craft, and mastery of topics while becoming familiar with current and emerging technology and practices within multimedia broadcasting in various forms of media including television, radio, web/pod casting, and other emerging broadcasting technologies.
- Marketing: Multimedia Marketing & Business—New for Spring 2021! This pathway prepares students for success in today’s hyper-connected digital workplace while learning how to plan, coordinate, and implement marketing strategies, advertising, promotion, and public relations activities within multimedia broadcasting, news production, and journalism.
This collaboration will give current CAVA students access to CBA’s vast statewide network of broadcast professionals through virtual and field-based experiences, and an industry-endorsed curriculum that integrates project-based learning with creative, technical, and operational insights of over 1000 radio and TV stations.
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