With social media, entrepreneurs have potential customers at their fingertips. If you’re interested in starting a business on social media, here are five tips.
These days, starting a business as a teenager is easier than ever before. With the benefit of social media, teens today have thousands of potential customers at their fingertips. But capitalizing on this access to customers is more challenging than you may think. If you’re interested in starting a business on social media, here are five tips to help you stand out.
Understand your audience
Whatever your product is, you need to have a clear understanding of who your ideal customer is. Maybe your product will help your parents and their friends. Or perhaps, it’s better suited for your peers. It could be aimed at people who love the outdoors or maybe those who love to travel. Whoever your audience is, by understanding who you are marketing your product to, you’ll be able to make more effective content.
Choose a platform
Different demographics use different social media platforms more often. Be sure to do careful research before starting your account. If your product is targeted at adults, you may be more interested in Facebook. However, if you’re targeting teens, you’ll want to look into younger platforms such as Instagram or Tik Tok. Your platform is your doorway to customers, so it’s crucial to choose the right one.
Share unique content
Every day, 2.5 quintillion bytes of data are uploaded to the internet. With this much content on the internet, your page will only be one of the thousands that a potential customer sees. Thus, you must make a concerted effort to create content that stands out in each users’ feed. Whether it’s using interesting visual graphics, compelling statistics, or engaging video content, be sure that your content makes someone stop scrolling to learn more about your product.
Find similar accounts
When you’re getting an account off its feet, it may be not be easy to find followers. By finding and following accounts of similar businesses, you may be able to look at their followers to find the accounts of those who would be interested in buying your product.
Try to connect with influencers
Many consumers look to reviews to see what their peers think of products before buying. By working with influencers to gain endorsements, you can help your product gain visibility and good reviews. A seal of approval from a successful influencer can make your product more desirable and help you make more sales.